There comes a time in every company’s life when it’s important to break the mold. For us, it started with re-imagining marine safety and what is possible with marine suspension technology. We created the first multi-axis, fully suspended marine environment – and that led to us developing the Shockwave S5, a robust and affordable marine suspension module designed for the recreational market.
We aren’t satisfied with being average. We test like no one else. We have a motorsports team to help us understand shock mitigation on a more intense level. And we build everything to the highest standards on the market. So it makes sense that we wouldn’t launch a product with a boring old campaign.
“Shockwave Seats is all about doing things better and re-thinking what is possible,” says David Smith, CEO and Founder of Shockwave Seats. “And we wanted to reflect that in our marketing. Plus, we wanted to have some fun.”
To do all that, we created the character Jocko. He’s big, he’s bold, he’s a little belligerent – and he believes all great things come from Scotland.
Jocko is our new ambassador and he’s here to tell the world about the Shockwave S5 – even if he’s wrong about where it is designed and manufactured.
Shockwave’s Marketing Director, Jason Egresits, explains, “Jocko was created to help differentiate our brand and build the awareness of the Shockwave S5. We are making waves with the Shockwave S5 in terms of innovation, experience and Canadian quality. We are also looking to shake up the Recreational Marine Industry with a unique way to communicate.”
We’re excited about Jocko’s arrival and the upcoming fishing season! To get to know Jocko watch the video.